the ‘unreached’ or more pejoratively the ‘heathen’ and the ‘pagan.’99 Let us take our definition of ‘evangelism’ from the Lausanne Covenant (1974), “… evangelism is itself the proclamation of the historical biblical Christ as Saviour and Lord, with a view to persuading people to come to him personally and so be reconciled to God.”100 At its most basic, the Greek euangelizomai means to bring or announce the euangelion. Traditionally, the way this has been understood to be achieved, is primarily through